Weeks 2-5
Discussion/Definitions of
Readings:
For Tuesday, September 4th:
Lye, John. "Ideology Handout."
http://www.brocku.ca/english/jlye/ideology.html
Geertz, Clifford. "Ideology as a Cultural System"
http://www.kowa.euv-frankfurt-o.de/iba_european_history/iba_european_history_c_geertz_ideology_as_a_cultural_system.PDF
For Tuesday, September 11
Marcuse, Herbert. "The Closing of the Universe of Discourse." _One Dimensional Man_.
http://www.marcuse.org/herbert/pubs/64onedim/odm4.html
Tuesday, September 25: In class essay
Tuesday, October 2: Collage for Writing Project #1
Tuesday, October 9: Essay due for Writing Project #1
Tuesday, October 16: Assigned Reading:
We will begin to discuss technology, language, and culture this week. the assigned reading for today is available at:
Silver, David. "Looking Backwards, Looking Forward: Cyberculture Studies 1990-2000." RCCS: Introducing Cyberculture. 2000. 9 Oct. 2007 <http://rccs.usfca.edu/intro.asp>.
November: Work on collaborative writing project
Reading for Final Exam:
Your final exam will be Tuesday, December 11 (4:30-7) and will be an in-class essay based on theFrontline episode we watched, which is available online at:
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/
and on the article:
Schroeder, Jonathan E. , "Images in Brand Culture" . GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, 2007 Available at SSRN: http://ssrn.com/abstract=941431
Please be prepared to write an essay that discusses the corporate advertising messages and how they communicate and construct values and beliefs (ideology) and what the impact of those values and messages are on our sense of culture. You may want to explore the Frontline materials further for some ideas on some issues and problems that these messages present for culture. For example, "Persuading the Consumer and the Citizen" offers some food for thought!
*These dates are all subject to change.
August 28, 2007